Build it yourself, hire a freelancer, or work with an AI agency?
Updated October 2026
Torque is an AI agency for marketing and sales. For a B2B company of 47+ people, there are four ways to get AI built: your own team, a freelancer, a general AI agency, or a specialist like Torque. Each is the right choice for someone. Here is how they compare.
✓ You can count on it. – Not guaranteed.
| Your own team | Freelancer | General AI agency | Torque | |
|---|---|---|---|---|
| The goal | ||||
| Built to grow revenue in marketing and sales | Not guaranteed | Not guaranteed | Not guaranteed | Yes |
| Specialised in marketing and sales | Not guaranteed | Not guaranteed | Not guaranteed | Yes |
| Led by a former CMO | Not guaranteed | Not guaranteed | Not guaranteed | Yes |
| Your marketing and sales leaders sign off before anything is built | Yes | Not guaranteed | Not guaranteed | Yes |
| How it's built | ||||
| Starts with an audit of your own numbers | Not guaranteed | Not guaranteed | Not guaranteed | Yes |
| Senior AI engineers, no hiring needed | Not guaranteed | Not guaranteed | Yes | Yes |
| Price known before you start | Not guaranteed | Not guaranteed | Not guaranteed | Yes |
| Weekly update during the build | Yes | Not guaranteed | Not guaranteed | Yes |
| After launch | ||||
| Your team learns to use what's built | Yes | Not guaranteed | Not guaranteed | Yes |
| Leadership AI training available | Not guaranteed | Not guaranteed | Not guaranteed | Yes |
| Maintenance available after launch | Yes | Not guaranteed | Not guaranteed | Yes |
| You own what's in your accounts | Yes | Not guaranteed | Not guaranteed | Yes |
| Where another option fits better | ||||
| Lowest price | Not guaranteed | Yes | Not guaranteed | Not guaranteed |
| Fastest start | Not guaranteed | Yes | Not guaranteed | Not guaranteed |
| Covers every department | Yes | Not guaranteed | Yes | Not guaranteed |
| You direct the build day to day | Yes | Yes | Not guaranteed | Not guaranteed |
With Torque: Discovery call, Torque Audit (two weeks), build (around eight weeks, as an indication).
When another option fits better
- Your own team: your company already has an AI team and wants to direct every step of the build.
- Freelancer: you need one small automation, quickly and at the lowest price.
- General AI agency, often called an AI automation agency: you also need AI in HR, IT or operations.
- Torque: marketing and sales must make more money, with a specialist that builds it, maintains it and trains your team, while your leaders sign off and stay in control.